On the relaunch occasion of essential hair products with brand new packaging, Techhunt collaborated with TRESemmé to create an AR filter for their gift boxes for KOLs and celebrities.
We enchants gift box with AR
On the relaunch occasion of essential hair products with brand new packaging, Techhunt collaborated with TRESemmé to create an AR filter for their gift boxes for KOLs and celebrities.
TRESemmé gave celebrities and KOLs/influencers an AR built-in gift box containing shampoo and conditioner to commemorate the launch of the new product packaging.
Not only the shampoo and conditioner bottles that were originally contained inside, the Facebook AR filter, to enhance the unboxing experience, also showcased the entire set of products, including incubated hair cream, serum, and hairspray, in their new packaging. Furthermore, the key features of each product were highlighted by clever lighting techniques in the AR environment.
As expected, the filter has created a social buzz with many shares and good reviews by the KOLs and celebrities, drawing enormous attention from customers to the relaunch of the products.
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