For Uniqlo’s “This is my Best ‘T'” campaign, we developed an interactive AR filter that combines style and personality. The filter invites users to take a fun, engaging quiz that uncovers their unique traits and matches them with the perfect Uniqlo T-shirt.
By playing with the double meaning of ‘T’—both T-shirt and best friend—the quiz connects users to their personal style and their ‘bestie’ companion in fashion. This project enhances the customer journey, creating a playful, memorable experience that blends personal expression with Uniqlo’s versatile apparel line.
Adding magic AR touch to the fun personality quiz
For Uniqlo’s “This is my Best ‘T'” campaign, we developed an interactive AR filter that combines style and personality. The filter invites users to take a fun, engaging quiz that uncovers their unique traits and matches them with the perfect Uniqlo T-shirt.
By playing with the double meaning of ‘T’—both T-shirt and best friend—the quiz connects users to their personal style and their ‘bestie’ companion in fashion. This project enhances the customer journey, creating a playful, memorable experience that blends personal expression with Uniqlo’s versatile apparel line
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