Aiming to drive more traffic to HiPP’s website, as well as to increase awareness for HiPP Organic Combiotic Milk, Hunters have come up with a gamification idea which is very engaging yet simple for mothers occupied with their children, with ever-changing challenges coming with a reward system, all presented in a colorful design. As a result, the game significantly increases website visits and activities for a long period of time, even beyond the campaign timeframe.
The game for cows eating grass and drinking water is simple and easy to play, encouraging users to log in repeatedly throughout the day to increase traffic and interaction
The laboratory room game helps promote product knowledge in a fun and memorable way for customers
The diverse and challenging task system, including daily login, consecutive 7-day login, and sharing with friends, increases interaction and spreads the game to more people
A system of voucher gifts and valuable gifts weekly and monthly, combined with random surprise rewards, creates excitement and motivation to play
The leaderboard stimulates competition with other players and increases interaction
Customers, especially mothers, learn about HiPP’s products from a variety of online sources but do not consider HiPP’s website to be the primary official information source. To address the issue, a website should be enhanced with a more engaging activity in order to increase website traffic and make it easier to deliver product information.
Techhunt joined in and created the exciting, addictive game of HiPP Farm, which challenges users to build up their own farm, feed up their own cows to produce milk cans, and compete with other players via a leaderboard. Also, random perks and vouchers were also given to motivate playing time and returns.
The game for cows eating grass and drinking water is simple and easy to play, encouraging users to log in repeatedly throughout the day to increase traffic and interaction
The laboratory room game helps promote product knowledge in a fun and memorable way for customers
The diverse and challenging task system, including daily login, consecutive 7-day login, and sharing with friends, increases interaction and spreads the game to more people
A system of voucher gifts and valuable gifts weekly and monthly, combined with random surprise rewards, creates excitement and motivation to play
The leaderboard stimulates competition with other players and increases interaction
Users really own the game, live with it, are addicted to it, and still keep playing even when the game is over. It’s also important to note that sales doubled in just three months after the release of the game
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