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AR

BOBBY SUMMER

An innovative and fun “Edutainment” AR experience for mom and kid to play and learn together about the sea animals, all to promote the Summer edition of Bobby diaper.

  • Strategy

    Edutainment, AR

  • Design

    AR Filter, Interactive Game

  • Client

    Bobby

Open Project

We make innovative edutainment experience

Departing from the usual functional approach, Bobby aimed at re-engaging with consumers emotionally through a new campaign. Among our diverse creative assets for the pitch, it was the AR filter for smart devices that took the stage. Accompanying moms into underwater worlds of the young, in summer, right at home, the filter utilizes both front and back cameras, unraveling aquatic friends dashing through the environments, combining technical expertise and a creative mindset from us the young-at-heart hunters…

Try on here: https://www.facebook.com/fbcameraeffects/tryit/926404001129180/

We make innovative edutainment experience

Departing from the usual functional approach, Bobby aimed at re-engaging with consumers emotionally through a new campaign. Among our diverse creative assets for the pitch, it was the AR filter for smart devices that took the stage. Accompanying moms into underwater worlds of the young, in summer, right at home, the filter utilizes both front and back cameras, unraveling aquatic friends dashing through the environments, combining technical expertise and a creative mindset from us the young-at-heart hunters…

 

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We’re a team of creatives and developers who are excited about unique ideas and help brands to create amazing experiences by combining tech and creativity.

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